Category Archives: Address Hygiene

Canada Post Celebrates National Comedic Heroes

Canada Post has honored several of the most famous Canucks known for their comedy skills. The mail agency fashioned the “Great Canadian Comedian” series of stamps that feature five of the nation’s most notorious laugh-makers: Jim Carrey, Olivier Guimond, Mike …

Create an effective CTA for direct mail campaigns

Companies seek every opportunity to reach customers and grow the brand; from address standardization software to multichannel marketing, advertisers focus on stimulating sales through marketing endeavors. One of the best ways to increase sales from advertising campaigns is through cultivating a strong …

Glossary of Terms

Address Accuracy Program A program designed to encourage mailers to accurately address their mail. An address is considered accurate when all the components of an address are present and correct and that they match information in Canada Post’s address database. …

The Cost of Bad Data

According to Canada Post, over 140 million mailpieces every year do not reach their intended recipients due to inaccurate or incomplete addresses, costing Canadian businesses tens of billions of dollars in wasted resources, lost opportunities and more. Companies without an …

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