Monthly Archives: April 2013

New Customized Postal Indicias From Canada Post

Beginning on May 1, Canada Post will begin to offer a free customized postal indicia feature, giving marketers a new method of engaging consumers through mail. Companies employing address validation software might find the option to be a great way …

Canada Post stamps raise awareness of animal welfare

Companies using address correction software when sending marketing materials through Canada Post can now raise awareness about shelter animal adoption in their direct mail campaigns. Canada Post recently partnered with the Canadian Federation of Humane Societies (CFHS) to produce a collection of stamps …

Canadian post hit hard by drops in mail volume

Marketers using address validation software to send their direct mail marketing campaigns to Canadian clients might want to know the country’s postal service lost money last year. According to the Canada Post’s 2012 Annual Report, the accelerated declines in mail …

Canada Post Stamp Contest

In an effort to encourage creative and artistic abilities, Canada Post started a stamp contest to raise funds for children’s charities and school programs. The competition for the 2013 Community Foundation stamp took place all over Canada, with the recently …

Glossary of Terms

Address Accuracy Program A program designed to encourage mailers to accurately address their mail. An address is considered accurate when all the components of an address are present and correct and that they match information in Canada Post’s address database. …

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